(Senior) CRM Manager DACH (m/w/d), Düsseldorf

Missions

• Support to tailor the Global Digital and CRM (incl. 1st party data) strategies to the local characteristics that delivers on business impact and make it a shared ambition with relevant brand teams
• Planning, implementation and control of data acquisition and lead generation as well as implementation and evaluation of pilot projects in cooperation with the divisions and brands
• Consulting and support for the brands' operational CRM measures to ensure a successful increase in CLVs and ROIs through customer retention as well as loyalty programs
• Support with data acquisition, data analysis and recommendations for lead acquisition and 1P data activation
• Onboarding and optimization of international and local CRM tools, platforms and dashboards to capture, use and generate customer insights
• Coordination of CRM agency framework as well as internal and external partners (u. a. IT, Data, Legal)
• Lead multi-divisional projects to contribute to database growth and activation
  
• Establish legal compliant processes, including definition of internal guidelines and benchmarks for CRM & 1rst-party data acquisition
• Managing of weekly agency meeting, monthly CRM round table and strategic reports

Skills

• More than 3 years + experience, incl. ideally experience in CRM
• Team player with excellent communication and networking skills
• Extended knowledge of CRM systems (Salesforce / Adobe Campaign experience a strong plus)
• Proven track of managing efficiently complex structures & projects
• Business minded, analytical, strategic thinking
• Fluent in English, German a Plus

Our offer

• Permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits.
• A competitive and attractive salary and benefits package
• Individual personal and professional development, a steep learning curve, strong team spirit and an open, cooperative culture
• Diverse, national and international perspectives