Senior CRM Manager (m/w/d), Düsseldorf

L’Oréal ist mit weltweit 32 Marken, Standorten in über 130 Ländern und einem Umsatz von €25,3 Mrd. Weltmarktführer in einem sehr dynamischen Wachstumsmarkt – dem Beauty Business. Rund 82.900 Mitarbeiter sind rund um den Globus bei L’Oréal beschäftigt, davon 2.200 in Deutschland, einem der strategischsten Märkte der L’Oréal Gruppe. L’Oréal gehört zu den Top Arbeitgebern in Deutschland (Universum 2016).

Aufgaben

• Support to tailor the Global Digital and CRM (incl.1st party data) strategies to the local characteristics that delivers on business impact and make it a shared ambition with relevant brand teams
• Contribute the positioning of People Marketing [CRM & 1st party data/ direct consumer access] within the group’s wider strategic digital direction and priorities.
• Manage external agencies and technical partners [e.g. CRM & Data Lead Agency]
• Support the development of brand CRM & Data strategy: in order to contribute to brand profitable growth through the brand specific strategy and measures.
• Development of a Corporate Data Enrichment Strategy and execution of a pilot for consumer data enrichment measures
• Development, implementation and monitoring of brand specific data acquisition strategies, including but not limited to Data collection objectives for all advertising campaigns.
• Definition of guidelines and benchmarks on CRM & 1st party data acquisition, enrichment, leveraging
• Development and alignment of a People based Marketing strategy as well as creation of legal and IT compliant processes
• Ensure the leveraging of consumer insights from data knowledge to maximize consumer value and ROI by driving brand preference and loyalty.
• Partner and collaborate with cross-functional teams, including marketing, legal, IT, analytics, eCommerce, technology, creative, and sales, become a valuable sparring partner internally for the Marketing, Digital crowd, and the headquarter in Paris
• Setup and Steering bi-monthly CRM round table as well as ensuring monthly data acquisition and newsletter performance (KPI) reporting to ensure excellence of execution as well a better ROI of CRM
• Manage the optimization of the international and local CRM platforms in order to capture and leverage all required information at key points in the customer life cycle: Work hand in hand with the local data team and with EMEA IT teams to drive the local agenda and roadmap on technical capabilities of the Consumer 1 database to enable business use cases
• Steer and brief the CRM agency to ensure efficient and effective CRM framework for the brands activities
• Support the brands on localization of international Loyalty programs
• In collaboration with the divisions and the E-Commerce Director, define a strategic framework for the CRM activations of the retailer database
• Continuous tracking and measurement of KPIs defined for CRM
• Create regular quantitative and qualitative reports, segment analysis and management recommendations on owned data

Profil

• Minimum 5-6 years’ experience, incl. ideally experience in CRM and DTC e-commerce / a e-retailer / Pure Player or Agencies
• Team player, driver for change & transformation, with proven track of managing complex and matrix structures
• Foster trust, collaboration through effective and transparent communication and agile ways of working.
• Excellent and trusted networker. Advanced communication / negotiation skills
• Business minded, analytical, strategic thinking
• Understanding of managing customer and brand portfolio, P&L know-how
• Experience in Business development, identifying / evaluating / driving new business opportunities
• FMCG or fashion experience. Specific Beauty experience is a plus.
• Extended technical skills and knowledge of CRM systems (previous experience with Salesforce a strong plus)
• Strong CRM expertise and proven track of managing efficiently complex CRM programs
• Project management skills with an emphasis on communication as this role will be working closely with all divisions, IT, and international teams
• Faible for data crunching and programming capabilities (SQL)
• Previous work in a similar position or with e-commerce a plus.
• Fluent in German and English

Unser Angebot

• Eine unbefristete Arbeitsanstellung in einem krisenresistenten, wachsenden Markt mit einem umfassenden Angebot an Sozialleistungen
• Eine attraktive und wettbewerbsorientierte Vergütung sowie ein freiwilliges Profitsharings
• Individuelle persönliche und fachliche Weiterentwicklung, eine steile Lernkurve, starker Teamgeist und eine offene, kooperative Unternehmenskultur
• Vielfältige, nationale und internationale Perspektiven